51PERCENT reflects the inclinations of a designer who majored in mechanical engineering, and structural design and metallic details are evident throughout the product.

Each season, structural silhouettes and details are presented along with a variety of themes.

51 percent presents products that are both commercial and artistic that sophisticated men can enjoy.

Launched in Seoul the year of 2014, the brand “Andersson Bell” began from a Creative Director, who got an inspiration from contrasting two different cultures of Korea and Scandinavian. Andersson bell brand’s each word contains its own meaning. The first word “Andersson” is from a typical Swedish last name and the second word “Bell” represents a traditional Korea temple bell. Simply the two contrasting cultural traits combined as one and became Andersson Bell. At this point, Andersson Bell likes to show its perspective and unique brand by putting contrast various cultures together and not just only set limits to the Scandinavian.

BadBear® is signature character in the BadBlue universe. Unlike the teddy bear, who gave comfort and love, he has a playful and mischievous personality. Smiling and pointing a gun is an act to cover up a complex. Meet the bad bear, who is somewhat clumsy but also lovely.

Carin is a renowned sunglasses brand that has garnered global attention, especially with NewJeans as their global ambassador. 
Known for its stylish and high-quality eyewear, Carin combines modern design with exceptional craftsmanship.

CODEGRAPHY is a brand that reinterprets and graph key codes dissolved in various cultures.

COVERNAT is a contemporary brand that draws its motifs from military, outdoor, and workwear and reinterprets vintage moods to modern details and looks. Since its debut in 2008, the brand continues to draw inspiration from the past and showcases full collections that presents diverse styles of urban lifestyles.

FALLETT is a variation of the brand's motif, 'palette'. Infinite number of colors can be created by mixing paint on a palette, likewise, FALLETT is a contemporary brand that offers endless reinterpretations of the numerous visual images of the world.

GROUNDWORK is a brand that showcases practical and flexible men's easy casualwear with a concept inspired by simplicity, nonchalance, refined grunge, and urban vintage, as if casually thrown together.

 keike is young and free and we pursues sustainable feminine mood.  We hope every sparkle detail will remain a piece of joy in your life.  
Have a precious time with keike like a sweet time with cake. Happy keike day !

Kirsh is a new label from Vivastudio that launched in 2009 with a slogan “Corporate Rock & Roll” and pursues “Research and Creativity” as an identity and represents the young era’s garment whom creates new things by interest and observing culture and social phenomenon.
The red, tiny, and cute fruit, cherry is used to make the sweet cake and desserts mood. KIRSH is a brand willing to add the mood to our customer’s sweetest moments. The best way to make your daily life sweeter and more vigorous (expressway to red) you should definitely put the cherry on top.

LIBERE is a coined word combining ”Libéral” which means freedom in Old French and “RE” which means again in English.
The brand concept is LIBERE’s original “NEW RETORO = NEWTORO”, which recreates the dreams and memories that everyone had in the YOUTH era, the atmosphere of those days and the nostalgic retro sensibility, and recreates them in the high-end street.

MISTERCHILD was born by meeting of MISTER and CHILD

The main motif of this brand is our won shape with an equivalent identify that changes over the years

Expecting our soul can be read in different ways to public through empowering double sidedness in a same object.

MISTERCHILD is a brand that seeking inattentive plain clothes not an artificial intheference.

South Korean streetwear brand MMLG is a playful brand, with their motto "chat play casually" and their colourful collection, this brand is a rising newcomer at Bruut. MMLG has some fat collaborations to their name such as Eastpak, Reebok, NewEra and Alphaindustries.
The range offers casual and fine-fitting clothing, with striped cardigans, half zip jumpers and navy-coloured balaclavas. MMLG is hard to find in the Netherlands, so Bruut is the only one in the Benelux to offer the casual streetwear brand.

NASTY FANCY CLUB is the go-to brand for irresistible and charming items designed for confident and appealing friends. Their diverse range features dynamic products that embody a sense of fancy, making them impossible to ignore.

‘Our projects are everywhere and nowhere.

It's somewhere in between and not standardized.

Archive from everything. It’s neither this nor that.’

With the philosophy,

We develops NIIER NOR ’s unique collection every season by accepting ever-changing times and culture.

O-Y : 90’ Streetwear vibe comeback with a Korean Gothica injection.
O-Y does not need an introduction, the brand does not need words. The apparel speaks for itself. Hailing from Korea with its own unique flair of comfort mixed with a K-Pop coolness.

Rolarola loves the spirit of the Nouvelle Vague.

Against customs, but romantic and sensitive.

The spirit of the french new wave the MZ generation who admire the french life of the new wave and all those who admire the new wave itself.

Our aim is to express about the attitude to life not just about ordinary life. We present a fashion and ideal lifestyle for romanticist.
ROMANTIC CROWN was launched in 2009 under the slogan 'Life is Romantic'. We present stories in our daily life as seasonal collections.

"Ronron" is a French term that describes the purring sound cats make when they feel happy. Under each season's concept, Ronron incorporates its signature graphics, such as romantic ribbons, hearts, toches, and raspberries, into suitable materials and patterns, capturing the unique mood of Ronron.

The Identity Project is a project group based in Seoul.
Founded in 2022, their first project was released in March. Since then, they have been continuing their regular collections exclusively on their official website.
After their fourth regular project, they planned a new capsule line, and currently, they are presenting products with two distinct worlds: the regular collection and the capsule line.
The capsule line follows the concept of a second label for the brand, featuring street-style products using the brand's key colors and symbols, and these products are only available on PLATFORMs other than the official website.

Wooalong is a brand that proposes clothes, not just looks, based on the slogan "Wear Actual life" which is launched in 2018. We always strive to express various subcultures and lifestyles concisely yet delicately with comfortable and good materials.